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George Mason University

Where Innovation Is Tradition

Visual Identity Guide for Web Design

The university has developed a visual identity for George Mason University, and university web sites should be designed with the visual identity designated for the Mason web site. The university's logo and tagline should appear on all web pages that comprise the university's web presence. Several versions of the logo are available on this site for download use on university web sites. This site also offers web designers guidelines for how to use the logo. The link list provides additional assistance for designing a site. A template generator is provided which can be used to develop university web pages. For assistance in using the generator, please contact Web Communications. A .pdf version of Mason's official Visual Identity Guide can also be downloaded.

Remember the shortened form for George Mason University is Mason, and GMU should be avoided, as it is often confused with JMU.

University Tagline

The university has recently adopted a new tagline, which is "Where Innovation Is Tradition," and all units on Mason campuses should use this tagline whenever possible. The tagline should be included on Mason web sites. The best use of the tagline is in close proximity to the university logo or when accompanied by the words George Mason University. Additionally, the official tagline uses an uppercase "I" for the word Is.


George Mason University is committed to compliance with the Americans with Disabilities Act (ADA). All web pages, to the extent feasible, must be accessible to people with disabilities. If this is not possible, reasonable accommodations will be made to provide the same materials in other formats.

Skip Navigation

Pages with lengthy menus should have a skip navigation link.

Location and Size of Logo

Home Page Logo

The university logo on the home page of a site can be used in the upper-left or -right corner of the home page for a web site and should be a minimum of 150 pixels wide and a maximum of 190 pixels wide. The logo needs to be green and gold, black, or white, and should be used as specified below.

Second-Level Pages

The university logo can be used in the upper-left or -right corner of the web page or at the bottom of the left or right column of a second- or third- level web page. This logo should be a minimum of 150 pixels wide and a maximum of 190 pixels wide. The logo needs to be green and gold, black, or white, and should be used as specified below.

  • Minimum size 150 pixels width
  • Maximum size 190 pixels width

Unit Signatures

To identify units such as departments, schools, colleges, or administrative offices, the unit name is placed on the right of the university logo, when the logo is in the upper-left corner of the web page. A vertical line separates the logo from the unit or department name. If the logo is on the upper-right side of the web page, the department or unit name should be to the left of the university logo with no line between the two. TheSans Basic Semibold is the official font used in print publications for setting the department name and should be used in the main heading for a web site, if it is available.

Web designers may contact Print Publications (703-993-8802) to have the main heading for a web site designed with the university logo and the unit or department name in the TheSans Basic Semibold font. There will be no charge for this service. If you are interested in acquiring TheSans Basic Semibold font, you may find assistance at either or for purchasing information.

Proper Use


The use of color on the logos is restricted to the following options:

  • Two-colors (Mason green and Mason gold)
    1. Mason green = #006633
    2. Mason gold = #FFCC33
  • One-color (black, white, or Mason green)

Whenever possible, the logo should be placed on a white background or at least against a background that will provide sufficient contrast and readability. The logo can appear in black or white with a solid background, but it should not be used with a patterned background or on a photograph.


Examples of Correct and Incorrect Background Usage

Non Interference Zone

When the logo is accompanied by additional text or other graphics, an image-free zone must be maintained around the logo. If the logo with a transparent background is used, there must be a solid color behind the logo.


Examples of Non-Interference Zone


Web Graphics (GIF Files)

(If the logo style you need is not below, please see the .eps files available through Print Publications on the logo site.)

Electronic Publications is a division of University Relations.

George Mason University Web Site