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George Mason University

Where Innovation Is Tradition


George Mason University's Visual Identity

Welcome to the George Mason University visual identity resources page. This site has everything you need to know about the university's visual identity, including downloadable high- and low-resolution images of the new logo and visual identity guides for publications and web sites. You can also download templates for Microsoft Word documents, a web template generator, and PowerPoint presentations. A business card order form and a list of frequently asked questions are also available.

Remember the shortened form for George Mason University is Mason, and GMU should be avoided, as it is often confused with JMU.

University Tagline

The university has recently adopted a new tagline, which is "Where Innovation Is Tradition," and all units on Mason campuses should use this tagline whenever possible. The tagline should be included on print publications, brochures, ads, and banners. Additionally, the tagline should be used on Mason web sites. The best use of the tagline is in close proximity to the university logo or when accompanied by the words George Mason University. Additionally, the official tagline uses an uppercase "I" for the word Is.

Publications Approval and Purchasing Guidelines

According to university administrative policy, Creative Services must review and approve all graphic design work not originated in Creative Services, and sign all requisitions for printing before a project is finalized. This includes the printing of any publications (except those printed on campus at Print Services), large format table top displays, or marketing giveaways such as pens, cups, and T-shirts.

If you have questions, please call Creative Services at 703-993-8810.

Visual Identity Guide

George Mason's visual identity includes a logo, specific colors, and distinct typefaces. Creative Services, a division of University Relations, has produced a guide that details the visual identity standards, including how to correctly use the logo. A pdf version of the guide is available.

Web Development

All university web sites should include the university logo and tagline. Directions for using the logo on web sites, a template generator for developing web sites, and web-resolution logos can be accessed from the Web Identity Guide.

Download the Logo

High-resolution logos, suitable for printing, are available for download below. Low-resolution logos for web sites are available from the Web Identity Guide. Low-resolution logos must only be used on web sites.

Logos with unit names have been developed to identify units, such as schools, colleges, or administrative offices. If your office's unit name is not listed, you can contact Creative Services, 703-993-8810, for an electronic version.

Primary high-res logos for printing purposes
Low-res logos for web development

Stationery and Business Cards

Both the Stationery Order Form and the Business Card Order Form are available online.

Document Templates

For your convenience, Microsoft Word templates that serve as letterhead, fax cover sheets, and memoranda have been prepared.

University Seal

Use of the university seal is restricted to official documents, such as the university diploma. It may be used for occasions such as commencement and special events that represent the entire university. Please contact Creative Services at 703-993-8810 for permission to use the seal.

Athletics Logo

Use of the Athletics logo is restricted to athletics-related materials, including some merchandise in the bookstores. It should not be used on printed materials or web sites that promote academics. The George Mason logo and the Athletics logo should never be used on the same page. To request permission to use the Athletics logo, contact the Athletics Department at 703-993-3271.


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