Frequently Asked Questions
Q. Where can I get the logo?
A. Our visual identity resources web site, logo.gmu.edu, includes logos for downloading, a style guide, web site templates, and electronic document templates, among other information.
Q. What color can I use on the logo?
A. The use of color on the logos is restricted to the following options: two colors (Mason green and Mason gold) and one color (black or Mason green). If you are printing a one- or two-color publication and your colors do not include those listed above, you may use the logo in all white. For exact color information, see the color chart on page 5 of the Visual Identity Guide.
Q. May I take the quill out of the logo and use it as a graphic element on my brochure?
A. No, the logo’s elements should never be separated. For example, you may not take the quill off the “M” in Mason, and you may not cut the word “university” off the bottom of the primary logo, leaving only George Mason.
Q. I want to use my department’s logo on our publication. Where should it go?
A. To maintain visual identity, the university’s logo should be the only logo on the cover of a publication or web site home page. Logos with unit names have been developed to identify units, such as schools, colleges, or administrative offices (see page 3, Visual Identity Guide). Your department’s logo can appear on the inside pages or back page of your publication.
Q. The logo is too big for the space I allotted on my project. May I squeeze its width to fit?
A. No, you may only resize the logo proportionately, and the logo should be used prominently on the page. When the logo is accompanied by additional text or other graphics, a noninterference zone must be maintained around the logo. On a web site, the logo should be between 150 and 190 pixels wide. Please call Creative Services at 703-993-8810 for guidance on your project.
Q. May I use my unit name with the secondary logo?
A. No. A unit name can only be used with the primary logo. The secondary logo is reserved for publications targeting current students and internal audiences and more informal items and merchandise such as pens, T-shirts, and coffee mugs. If you are unsure as to which logo to use, please call Creative Services at 703-993-8810 for guidance.
Q. I really like the new Athletics logo. May I use it with my unit name?
A. No, use of the athletics logo is restricted to athletics-related materials, including some merchandise in the bookstores. It should not be used on printed materials or web sites that promote academics. To request permission to use the Athletics logo, call the Department of Intercollegiate Athletics at 703-993-3271.
Q. I don’t have the font TheSans SemiBold needed for setting the logo with the unit name. What do I do?
A. Contact Creative Services to have a logo with the unit name set up.
Q. I am working with an outside vendor to have T-shirts made. The vendor asked for an electronic version of the logo. What should I give them?
A. Creative Services can help you provide the right file format to the vendor. Ask the vendor the following questions: Or have the vendor contact us directly. Do you use a PC or Mac? Do you want raster- or vector-based image art? What file format do you need (jpeg, tiff, or eps)?